Using corporate foresight to enhance strategic management practices

Abstract The ever-increasing environmental complexity makes strategizing a difficult multidimensional task. In this paper, we conducted corporate foresight case study in an SME packaging industry Iran. offers detailed procedure of implementing (CF) and how it can reshape traditional strategic planning. A multimethodological approach was taken study. Once intraorganizational team studied company formed, archival document analysis, PESTEL weak signal importance/uncertainty matrix, cross-impact balanced (CIB) scenario construction, wind tunneling, robust decision-making, premortem session were used to create intelligence. This paper presents description CF be linked conventional it. Key variables, driving forces, critical uncertainties, 4 plausible scenarios are presented. illustrates that as alternative realities challenged the teams ingrained presuppositions, they found dialectic between “weight history” “pull future” both revelatory indigestible. intervention illuminated fragility preexisting objectives, implicit optimism bias underlying them, overflowing-plate syndrome formulating too many objectives. Consequently, decided revisit their prepare contingency plan for worst-case scenarios, begin developing crisis-ready culture. comprehensive demonstrates enhance contradict strategizing, rich know-how added value provides some subtleties complexities interventions.